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Sennheiser Sport analyserar det internationella fitnessoundtracket
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Sennheiser Sport analyserar det internationella fitnessoundtracket

Sennheisers undersökning visar att hiphop och R&B allt mer ersätter rockmusik som den föredragna genren att lyssna på under träning.

Stockholm, 30 juni 2022 – Nya Sennheiser SPORT True Wireless ger fitnessentusiaster och idrottare en överlägsen ljudupplevelse för alla typer av träning. För att förstå vilken typ av musik som driver människors träningsaktiviteter beställde Sennheiser nyligen en oberoende undersökning av Panelbase.* Nu har resultatet kommit och det visar att hiphop och R&B föredras framför traditionell pop och rockmusik som det optimala soundtracket för sport i många länder .** 

Läs mer i det fullständiga pressmeddelandet på engelska nedan:

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Numerous fitness guides and top tips for exercising emphasize the importance of motivation. Without it, it's not only hard to go for a run early in the morning, but also to spur yourself on to new heights when motivation is low. And hardly anything helps in this regard as much as the right music. But what is the "right" music for sporting activity? Are the beats per minute the deciding factor? Does it need to be quiet and focused, or loud and energizing?  

What's your workout soundtrack? 
​The Sennheiser Brand wanted to find out what kind of music people prefer to listen to when doing sport, and asked users in countries around the world about their favorite workout soundtrack genre.   

​The results showed that in all the countries surveyed, people tend to prefer hip hop and R&B, moving slightly away from pop and rock – although these two genres remain popular for working out. Dance and electronic, as well as metal, are also popular exercise soundtracks. Apart from minor deviations, people from France to the U.S. and Japan to Australia are relatively unanimous when it comes to a good workout playlist. The major differences are more likely to be found in the breakdown of age groups.  

Hip hop instead of rock 
​Here, too, there is a clear trend in all the countries surveyed: Hip hop and R&B are replacing rock and metal. Among 46- to 60-year-olds in the USA, rock is still favored by 32% and hip hop by 21%. However, among 16- to 29-year-olds, the latter genre is the choice of 50% of listeners, with rock music represented by just 9%. 

​A look at the UK, Germany, France, Australia and even Japan shows that this is not an American phenomenon. In every country surveyed, hip hop and R&B come out on top against rock and metal in the younger group of respondents compared to the older groups. And not only rock - but traditional pop music has also ceded percentages to the hip hop and R&B genres among the younger generation. This is particularly evident in Japan, as well as in Germany. 

Diverse functions for diverse tastes 
​So, every generation, or rather every age group, has its favorite music genres for sports. But even within these groups, tastes are diverse beyond tangential preferences: 

​The findings show there are lovers of classical music amongst the younger athletes, but also a preference for house and electronic music amongst the older ones. In the end, it all comes down to everyone’s own music experiences during their training sessions and workouts. 

​For all of these music genres and preferences in sports, the SPORT True Wireless delivers the right sound. Just as it offers a choice of open or more closed sound for the different demands of a multitude of sports through the Adaptable Acoustic feature, it also offers the right sound for different genres of music. The TrueResponse transducer, developed in Germany, delivers powerful bass and clear highs without distortion. Using the Sennheiser Smart Control app, users can make individual pre-settings via the Sound Check function. The intuitive touch controls of the SPORT True Wireless can be personalized according to personal preferences and provide direct access to features such as audio navigation or voice assistants. 

* About Panelbase
Panelbase is a global fieldwork specialist with over 350,000 registered adult members, dedicated youth panels comprising over 50,000 engaged kids and teens, 800+ profiling fields and access to 8 million+ panelists worldwide. Panelbase delivers robust quality data together with a fast, flexible and competitively priced sample-only and full-service offering. Panelbase is a member of the British Polling Council (BPC) and is accredited to deliver up-to-the-minute political polling data that is featured throughout the world’s media. 

** About the survey 
Panelbase sampled 3,000+ people from independent consumer panels in six countries (USA, Australia, UK, Germany, France, & Japan) to find out which genre of music people prefer to listen to when doing sport.   Sampling to broad nationally representative quotas, respondents were screened to ensure that they participated in sport regularly and that they listened to music when participating in sport. This was conducted independently and the Sennheiser brand was not informed at any stage of the sponsor of this study. 


Sennheiser_SPORT_Survey_Graph.pdf 76 KB
Press_Release_Sennheiser_Sport_Survey.pdf 126 KB
Milan Schlegel PR and Influencer Manager EMEA for Sennheiser Headphones & Soundbars, Sonova Consumer Hearing GmbH
Patric Backlund Hill+Knowlton Strategies

 

 

Om varumärket Sennheiser

Att bygga framtiden för ljud och tillhandahålla fantastiska ljudupplevelser för våra kunder är vad Sennheisers varumärke har stått för i mer än 75 år. Vi lever och andas ljud, och vi drivs av vår passion att skapa ljudlösningar som gör verklig skillnad. Professionella ljudlösningar såsom mikrofoner, konferenssystem, streamingtekniker och monitoringsystem är en del av Sennheiser electronic GmbH & Co. KGs verksamhet, medan konsumentenheter som hörlurar, soundbars och talförbättrande enheter tillverkas av Sonova Holding AG på licens från Sennheiser.

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